If you’ve been holding out against an online shop for your company, now is the time to embrace the digital market. Many people are afraid to go into stores, which have to operate under capacities set by state and county governments. Unless you want to go out of business during the novel coronavirus pandemic, it’s time to update your website and make room for online shopping. Use the following tips to develop your strategy.
Invest in Search Engine Optimization
People need to be able to find your online shop, and search engine optimization is the digital equivalent of hanging banners in front of your store and posting fliers around town. SEO uses strategically-written content and hyperlinks to drive online users to your website. If traditional SEO writers are too expensive for you, consider hiring an SEO reseller.
Find a Shipping Method
When customers visit your in-person store, you do not need to worry about how they will get their purchases to their homes. However, with an online store, you must figure out what shipping method to use. Include the cost of shipping on your website’s checkout page and make sure that the prices accurately reflect how much you must pay. Don’t forget to include packaging materials in your budget, and remember that you may need to hire an extra employee to handle packaging and shipping.
Find ways to bring customers back to your website, especially those who live far away and cannot patronize your bricks-and-mortar store. Offer a coupon when visitors sign up for your mailing list and create incentive programs based on how much money customers spend. The more creative your loyalty programs are, the better.
As you shift your sales online, use these tips to bring customers to your website, and encourage them to return by making your system easy to use.