Why Local Landing Pages Matter
Let’s face it – chances are, we’d better get used to the new normal. Part of this new mindset is no longer neglecting and putting off our digital media strategies. If you count on foot traffic and flying around the country and the world to get business at sales meetings and conferences, these ways may not return back to normal for quite some time. While digital marketing may seem intimidating at first, with the right study and hiring of qualified professionals, you too can have a superior Google search results presence.
If you are a local business, getting your local landing page set up correctly is the key. What steps can you take to show up in the coveted local 3 pack? Some helpful tips include putting together unique content for each local page you own, using images and videos for each location, and showcasing your native (1st party) reviews of your business. More technical local SEO items include inbound links to the local landing page, hyperlocal content, and getting pagespeed faster for the page in question. More advanced techniques include a meta description, geolocation tags that match NAP and GMB, and proper schema markup.
Learn more about mutllocation landing pages in the visual deep dive and study from Wiideman in the infographic below: