If you’re running a business and haven’t heard of SEO then you might as well be living under a rock. The acronym is pushed across all forms of marketing propaganda constantly. You know you need it for your business to thrive, but it’s not easy to make it work.
What Is SEO?
SEO stands for Search Engine Optimization. It’s a form of marketing that helps increase the amount of traffic your website gets. It’s done by increasing the visibility of your website to people who are using search engines. SEO refers to organic results and excludes direct and paid traffic.
SEO Is Simple
The concept behind SEO is not difficult. What happens is that business owners tend to plunge headlong into paid traffic without learning the correct techniques. After spending a considerable amount of money with no results, they sit back and think, ” My SEO Sucks,” and then stop doing it altogether.
Here are a few things you must remember when starting out with SEO:
- SEO requires a lot of patience
- Not all methods will work for all businesses
- Google can be your friend if set up correctly
- Free SEO strategies take a long time to be effective, paid SEO is faster
Tips for Effective SEO
To get more traffic to your site, let’s go through a few things to get you started.
The first thing you need is, of course, a website. Once the site is up and running, create at least ten pages or more of meaningful content, in other words, ten articles with exciting and relevant content. All your pages and posts must have unique titles and descriptions. Together with that, they must carry a unique URL and keywords.
Make sure you have a current sitemap on the website. If you aren’t sure how to do this yourself, ask your developer to help you. Next, you must have your site verified by google webmaster. If you’re using Google AdWords, take advantage of their free service to help you set up the account.
Your website should have plenty of images on the pages and be posted with targeted keywords such as name and alt text. Place your business details on every page; this includes information such as the town, city, and zip code. Ensure that all of your pages and posts are socially bookmarked.
In a nutshell, you want your site to attract potential customers. Once the customer gets to your website, you must offer them something relevant to read or study to keep them interested. In this way, you build a level of trust and are more likely to click on your business link or buy from you.
There are, of course, many strategies that can be used, and the information above is only the basics of what you should have in place for good SEO.
As with all marketing, SEO takes time and patience. Building a strategy doesn’t happen overnight, and once the plan is implemented, it must be monitored and continuously tweaked. If you’re not comfortable with SEO, don’t ignore it, instead find a developer or expert to help you design a solid strategy. It might be costly in the beginning, but over time you will see a return on your investment.