- Business

The Global Rise of Energy Drinks

Rapidly expanding, the energy drink market is reaching new market segments and is proving to be increasingly profitable in doing so. This growth is happening at such an outpaced rate that by 2026, the industry is expected to amount to $225 billion (USD) in global sales.

Energy drinks felt the detrimental effects of the Coronavirus pandemic. In its rampant year, 34.51 billion gallons of beverages were consumed in America in 2020, but energy drinks were least favorite. Studies showed that value-added water and sports beverages were consumers’ last choice that year, with bottled water consumption taking the cake by accounting for 24% of all beverages sold.

Though many consumers pay little attention to the differences between energy and pre-workout drinks, the key ingredients make them holistically disparate beverages. Pre-workout drinks are infused with ingredients that offer physical enhancements. Creatine, an element found naturally in muscles, is added to 49% of pre-workout drinks. Research has shown that the presence of creatine enhances physical force and strength by 15% after intake, while studies of long-term effects show that habitual pre-workout drink consumption augments muscle mass and boosts strength and endurance by muscle memory. Another differentiator between the two is caffeine volume, which pre-workout drinks have much more of. 86% of pre-workout drinks contain it, with immediate stamina being boosted by up to 12% and long-term weight loss resulting from the metabolic boost it provides which averages 11%.

Tap into the trend by exploring energy drinks for yourself, and savor the charge.