- Digital

New Regulations Mean Changes to Data Collection

New data collection regulations are doing a great job in giving more protection and privacy to online users and consumers. The European Union has been at the forefront of creating and enforcing these regulations, even as the COVID pandemic has significantly weakened cyber security. 

The eDirective is giving consumers privacy through data protection. It protects against online tracking, personal profiling, unsolicited marketing, and nonconsensual data harvesting by third parties. 

GDPR (General data protection regulation) gives online users the power to control what is being seen and/or collected. Users must consent to data collection before websites have the ability to see and collect. 

Privacy Patchwork in the US allows for state-specific regulations and gives users rights about processing their personal information. 

While all of this privacy protection is fantastic news for internet users, it can pose some significant quandaries for every business that has any kind of online presence. 

Businesses rely heavily on cookies and tags and data collection in order to put their data analytics to use and make significant decisions about various directions their businesses will take. This data guides businesses regarding what kinds of things their target audience is looking for. 

Fortunately for businesses, these new regulations don’t have to completely put an end to the use of data collection. A privacy-centric methodology can allow businesses to still get the information they need all while adhering to new regulations and staying within the law. Learn more about cookieless tracking in the infographic below:

Data Collection in a Post-Cookie World
Source: InfoTrust