Did you know that modern shoppers consider color more than any other factor when they are making purchase decisions. As a result, color takes over between 62% and 90% of the total decision making process when it comes to making purchases. Psychology has a large part in this, as it has been proven that different colors affect the human brain in different ways.
Warm colors such as reds and oranges increase pulse rates and stimulate circulation. These colors attract attention easier and create a sense of urgency in customers. This is why retail shops like Target or fast food chains like Mcdonalds utilize the color more than others. Cool tones like those in the color blue or gray can create a sense of peace, which is why many bedroom sets use these colors. In fact, 60% of people who sleep in blue bedrooms wake up happy. The color blue can also quell buyer’s remorse and create a sense of trust between customers and the party they are purchasing from.
Understanding the way that the brain reacts to different colors can be a great tool when it comes to marketing a new product or brand. Learn more about how color psychology can benefit your marketing strategy in the infographic below: