- Digital

Key Things to Outsource in the Internet Age

Outsourcing is nothing new to businesses. It has made sense for years for businesses large and small. The premise is simple: sometimes it is easier to get something done well and at the right price when you turn to an outside expert or company to get it done.

For business owners, that’s just common sense. You work hard to keep your business afloat, and that means handling all sorts of different tasks. But your core talents are twofold: you’re good at running a business, and you’re good at the thing that your business does. Maybe your business specializes in hamburgers, or maybe it specializes in skin creams — but it doesn’t specialize in payroll, which is why you might outsource that task to a payroll firm.

None of this is news to savvy business owners. But in our fast-paced world, there are plenty of tasks worth outsourcing that simply did not exist ten or fifteen years ago. In fact, there are some things you should outsource that would not have been necessary even five years ago. Here are the things your business needs in the internet age.

Search engine optimization (SEO)

Google fields a lot of search queries. And when we say a lot, we mean a lot: Google gets more than 70,000 searches per second. And a lot of those searches are for products, services, and businesses.

Google and other search engines like Microsoft’s Bing direct a lot of traffic to businesses. So it stands to reason that the better your business does with these search engines, the more customers you’ll reach. That’s why search engine optimization (SEO) is so important. SEO is all about making your web presence as search engine-friendly as possible, so that you’ll get more eyes on your website and social media pages and more customers online and in your store.

App development

We Americans love our smartphones. All told, Americans looked at their smartphones 9 billion times daily in 2016. That was up from 2015, and smartphones have only become more ubiquitous since. Then there are the tablets: the tablet market is growing, too, and more and more Americans are using mobile devices of these sorts to make purchases or otherwise interact with businesses.

The vast majority of time spent on smartphones and tablets is spent within individual apps, experts agree. But creating an app isn’t easy to do, especially for those without the proper training. As a business leader, you don’t want to be starting from scratch and winging with with such an important project. That’s why business owners should reach out to top mobile app development companies about an outsourced solution for app development.

Online billing and payment

Are you doing business online? Even brick and mortar stores should strongly consider it. More and more Americans are doing their shopping online. The phenomenon is so extreme that even Black Friday madness has been toned down at brick-and-mortar locations.

But setting up an online shop requires you to have certain tools. You need a secure way to get customers’ billing information and complete transactions. Those aren’t the sort of online tools that your business is equipped to build from scratch, which is why outsourcing online billing and payment systems makes sense to so many modern businesses.

The internet, mobile traffic, and other tech-related concepts and phenomena are not things that business leaders can afford to ignore in this day and age — no matter how small or local their business might be. But with smart outsourcing, even the little guys can compete with the giants for the online dollar.