Social media can be one of the most powerful and successful ways to market any business, but with so much competition on social media now you have to make content that stands out and commands attention if you want consumers to pay attention to oyur company, let alone click over to your website.
It doesn’t matter if you are creating social media content to market suitcases, or if you are a local mom and pop shop looking to attract more foot traffic through your door. You have to put thought into your images and not just post random stuff without a plan and strategy behind it.
You don’t have to be a professional photographer or have skills with Photoshop in order to step up your social media content game. There are lots of little things you can do that will improve your company’s social media content very quickly.
Here are a few helpful tips that can turn a boring social media effort into one that drive brand awareness and website traffic that converts into leads and sales.
Use Professional (Free) Editing Software
Most people think of Photoshop when they hear the term photo editing, but you don’t need a complex tool like that or a costly one at that. There are plenty of apps and tools that are 100% free and will turn you into a photo editing pro in no time.
“Canva is one of the best options because not only is it free, but it’s packed with features,” says Henk Schipper of Jaloezieen Fabriek. “Also, it has all of the social media image sizes already loaded up, so there is no guesswork. You know that the images you create are already optimized for the correct sizes so they will display properly.”
Not only will it help you create content that is the best size to display across whatever network you are creating an image for, but there are so many templates that can help you build images that look like they were done by a professional.
Not everyone has a good eye for layouts and design, but with Canva and other similar tools they give you the foundation to build great content on.
Maintain Consistent Branding
A lot of businesses will post random images or content and there is nothing consistent about it. Then, you will see the brands that are doing very well and you will notice that they are highly consistent, from everything from their message down to the colors and styles they use.
This is very important. Again, a tool like Canva as mentioned previously is great for helping you create a consistent message, and it also allows you to save templates to work from each time. This saves you time in the long run and also keeps your brand color and style the same, which is very important when it comes to being consistent.
Avoid Stock Images
We see so many articles and resources that list the free stock image websites online. While they can be helpful, the problem is that they all pull from the same library and it’s to the point now that the images have all been seen a million times.
“You don’t want to look like everyone else,” says Chris Moberg of Slumber Search. “And you don’t haev to buy expensive images, either. You can create them yourself. Also, it helps your content appear more relatable when the consumer can tell you took the picture and it’s real, rather than a stock image.”
Take some time to take pictures of your store or products, or even your team members. Create fun and engaging pictures and then use them in your social media content.
This can help create a much stronger connection with your audience.