If a picture is worth 1,000 words, then one minute of online video is worth 1.8 million. In the human brain, visuals are processed 60,000 times faster than text. That’s why as the internet has grown and evolved, the popular medium of content delivery has shifted from text to audio/visual to video. The more the internet is capable of, the more consumers expect from it. Now, the big craze sweeping through the world wide web is live video streaming.
Live video touches every realm of modern society. In 2020, gamers raised $9.3 billion revenue from streams on websites such as Twitch. About 1 in 6 of US patient visits in 2021 were conducted through telehealth platforms, namely video calls. This revolution in healthcare initially began as a response to the COVID-19 pandemic, but now it appears to be a mainstay in the industry. Recruiters, real estate agents, and CEOs all see the value of live video in their day to day work.
Effective live video can be a challenge, however. Consumers expect high video quality with minimum lag time, and those things require massive bandwidth. Privacy and security can also be elusive in video calls.