- Business

How Company Culture is Critical to SMBs

A company requires a robust and positive company culture to be able to function well and successfully. Company culture involves the values and characteristics that you share as a company. The company culture very quickly influences smaller businesses as it has a direct effect on the work ethic of the employees and how well they work together.

What Is a Company Culture?

Company culture is the personality of your company: the feelings that you have about your company, as well as the values that you list on your website, are mixed together to create the culture in which you all work. When your company is working together in unity, you can focus on your shared goals and how you want to achieve them together. 

The hardest thing about company culture is that defining it can be impossible! There is no one definition because it involves the way that people work together, the vibe that they feel in the room at the time and how you celebrate your victories and commiserate your losses. You want to drive better innovative practice and maintain company morale at the same time.

Every single one of those things should be important to you as a small business owner. You want a company that can come together as a team to work collaboratively, to share ideas and to be positive. The “put up and shut up” culture of the early 1900s is dead: the new company culture is one where everyone feels enriched and motivated to work. 

Not only this, but the right company culture is going to attract the right kind of clients and suppliers, which allows you to better grow as a business. Regardless of what your goals are, it helps to have a strong, positive corporate culture.

Fostering a Great Company Culture

When you set the goals and values that you want to project for your business, you can begin building the right company culture. Your company has to stand for something, and it should be something that you all want to work towards. Some of the other ways you can foster the right company culture include:

  • Setting, and leading by the values you’ve set. It’s nice to have a mission statement, but it’s not a good thing if no one is working it into their daily routine. Be a living example for your team and watch how they better come together.
  • Hire people who agree with your values and will be interested in establishing themselves as an active participant in the business. If you bring in people who have the same vision that you do, you can guarantee that your company culture will be a good fit. It makes sense to hire the best IT company to work with you and assist in your growth. 

When you partner with an IT company in your business, like a quality IT company in Houston, you want to enhance and add support to your company culture. If you work together, you can impress your clients and prove that your company culture is the positive one you are aiming for. Company culture is critical for a small business to be successful—what does yours look like?