Gift Giving: Building Relationships With Your Clients
Did you know that corporate gift giving can improve relationships with current and future clients? 23% of companies say corporate gifts generate leads and connections because clients who receive gifts are more likely to remember those companies fondly. So, how does gift-giving lead to more successful business?
Giving a client a gift provides an immediate emotional connection. Clients then feel motivated, encouraged, and valued by your brand and are more likely to continue working with you in the future. Additionally, clients are more likely to speak highly of you on and offline to other potential clients which can lead to more potential business. Regular gifting also keeps your brand at the forefront of your client’s minds, meaning they are more likely to reach out to you rather than another brand for their needs.
Many of the reasons gift giving is so effective is due to psychology. Emotional connections and memory play a large role, but did you know that personality can also affect the reception of corporate gifts?
Psychologist Carl Jung developed a theory of personality archetypes in the 1940s that defined 12 major kinds of personalities seen throughout history. Each person fits into one of these archetypes, and tailoring gifts to the personality of your clients can make them more meaningful. To learn more about fitting corporate gifts into different personality archetypes, take a look at the infographic below: