In a competitive education landscape, where institutions are constantly striving to stand out, one marketing tool continues to deliver consistent results: the press release. Often seen as a traditional method of communication, press releases have found new relevance in today’s digital, fast-moving world — especially for schools, universities, edtech platforms, and training academies looking to build trust, credibility, and visibility.
From announcing new academic programs to sharing student success stories, education brands are increasingly turning to press releases as a strategic component of their marketing efforts. In an industry where information and trust go hand-in-hand, the press release remains a professional and reliable format for reaching the media, potential students, parents, and educational partners.
Press Releases Build Institutional Credibility
Credibility is everything in education. Whether you’re a university launching a new degree, an edtech company unveiling a new learning platform, or a school expanding into new regions, your audience wants proof — not just promotion.
Press releases provide that professional tone, backed by facts, structured announcements, and clear messaging. Unlike advertising copy or social media posts, press releases are formatted to meet journalistic standards. This makes them more likely to be picked up by education news outlets, business publications, and local media, giving institutions the opportunity to earn free, trusted coverage.
For example, a college announcing a partnership with a global certification body can issue a press release detailing the terms of the collaboration, how it benefits students, and how it aligns with industry needs. This single release can be republished by news portals, quoted by education blogs, and shared by influencers — creating a ripple effect of brand awareness.
Effective for Launches, Events, and Milestones
Education marketing often revolves around moments that matter: admissions openings, new campus launches, scholarship programs, accreditations, rankings, and alumni achievements. These are all ideal subjects for a well-timed press release.
When shared strategically, these announcements reach not only prospective students but also their families, industry leaders, and even government or corporate stakeholders. This broad visibility helps institutions position themselves as active, growing, and student-focused organizations.
Edtech platforms, in particular, use press releases to highlight innovation — whether it’s launching an AI-based learning app, expanding into new countries, or reporting user growth statistics. These updates signal momentum to both users and potential investors.
Enhances Search Engine Visibility
In the digital age, visibility goes beyond the newsroom. Search engine optimization (SEO) is a crucial aspect of education marketing, and press releases can support it. Well-written press releases published on credible distribution networks are indexed by Google and often appear in search results.
This means that when someone searches for “best MBA programs in 2025” or “online courses for coding in India,” press releases containing those keywords can show up — adding another touchpoint in the decision-making process. Over time, a consistent press release strategy can help build a digital footprint that increases brand trust and authority.
Cost-Effective and Scalable for All Institution Types
Not all educational organizations have large marketing budgets. One of the advantages of press releases is that they are relatively affordable compared to traditional advertising. Whether it’s a small private school or a global online learning platform, any institution can benefit from publishing press releases regularly.
Many use press release distribution platforms that help get content published across hundreds of relevant media outlets. The return on this small investment is often large, in the form of brand exposure, increased inquiries, and improved reputation.
Final Thoughts
So, can press releases help with education marketing? The answer is a clear yes. They are practical, professional, and powerful tools that help institutions tell their stories in a way that resonates with audiences and builds trust.
At a time when educational choices are vast and attention spans are short, having a consistent and credible voice matters more than ever. Press releases offer that voice — structured, visible, and built for results.