Despite the demonstrated advantages of surveillance, many businesses fail to implement remote surveillance to their success strategy. Indeed, surveillance can transform your business, increasing both protection and insightful knowledge. Contrary to common belief, companies of any size can benefit from surveillance of all interactions on their physical and digital platforms. Here’s why you should consider it:
Remote surveillance allows businesses to monitor their employee behavior. This is especially helpful in situations where employee theft and productivity tend to be questioned, such as in stores and restaurants. According to a study conducted by Washington University, video monitoring in restaurants reduces theft and improves sales and productivity. However, experts warn about the reduction of creativity and initiative when employees fear that video surveillance could be used against them. A remote surveillance system can also be part of your IT security strategy, so videos are accessible remotely.
In a situation when a customer or an employee raises a complaint, surveillance data can provide evidence to establish the truth. No business wants to be stuck in a case of he-says-she-says, so having video recording can save valuable time and hassle. Liability complaints can be expensive for a small business. Therefore, it can be helpful to introduce video surveillance as a protective tool for your team.
Valuable or suspicious traffic patterns
Stores, restaurants, and other customer-facing situations can benefit from remote video surveillance. Managers can analyze the videos to identify positive or negative behaviors. For instance, watching the footage of a store event could highlight the elements that worked or didn’t work for your visitors. You can also identify valuable and profitable times and days, which can influence future strategies.
Alternatively, video surveillance can also help identify unwanted behavior on the premises. Do these behaviors have things in common? Could they be prevented with a new ground layout?
Keep business costs low
Business insurance cover can be expensive, depending on your industry sector, your location, and your security requirements. Yet, the addition of a surveillance system can have a positive impact on your insurance premiums. It’s worth checking with your insurance provider to find out if they have a preferred surveillance partner or system.
Additionally, the presence of a visible camera can act as a deterrent for many opportunistic crimes or misbehaviors. Employees, customers, and bystanders are more likely to behave appropriately when they notice a camera.
Protection around the clock
Unless you can afford to keep a staffed security team at all times, advanced surveillance systems can guarantee cost-effective 24/7 security. For business owners, it’s the ideal solution to keep track of what is happening even when they are not physically at the location. Additionally, stored recordings can be analyzed and used at any time to protect your company and employees.
No more false alarms
Alarm systems are typically triggered by sensors or automated devices. But the last thing you want is to be woken up in the middle of the night by an alarm notification on your phone. Using a surveillance system can help you identify the trigger and react accordingly.
In conclusion, surveillance can help save time, money, and effort. It is not only a tool that offers protection, but also valuable insights and useful deterrent against potentially adverse behaviors.