7 Tactics to Promote Your YouTube Videos

YouTube has over 2 billion users. It is a great platform to publish your videos. But you won’t automatically generate views, just because you publish your videos there. 

YouTube will promote some videos via their algorithm that constantly recommends videos. But they only do that for videos that generate high views and engagement. Engagement and views can also help you rank in the long term. 

Having a large number of subscribers can help you get these initial views. But if you don’t have them, you need to promote your videos to reach more people. 

Therefore, to help you out, I have shared my top tactics to promote your YouTube videos below…

#1 Share shorter versions on Instagram and TikTok:

One way to promote your videos on YouTube is by cross-promoting them on other networks. The two great ones are Instagram and TikTok. Both networks drive high levels of engagement. So, you can create shorter versions by editing the video and then sharing the video on these two networks. 

They can work as previews. If you have more than 10,000 followers, you should create a story version of your video as you can then share it with a link. 

If you don’t have more than 10,000 followers, you can share it on IGTV as you can include links there. 

#2 Use ads: 

A quick way to promote videos is with YouTube ads. They are quite affordable. So, you can get a ton of views quickly. But make sure you create a nice short video for your YouTube ad and target the right audience. As you want people to not just watch your video, but also subscribe and engage with it. 

Other forms of engagement will also help your videos rank. These include comment and and likes. And having subscribers will help you get more views quickly. By implementing these recommended YouTube video tips, while also using YouTube video ads, you will be much more likely to find success in the long run.

#3 Promote it on YouTube real estate:

YouTube offers you real estate space via end cards and the art image. So, take advantage of it. You should take a still from your video, use a good background remover to remove the unnecessary details from the background, and then add this to a promotional image with overlay text and call to actions that ask people to check out your latest video. You can make this your art image. 

While for the end cards you can create playlists and video recommendations that take people directly to videos. 

#4 Work with influencers:

There are so many influencers out there looking to promote other video content. Some will do it for free while others will charge. You can make a decision depending upon your budget and time. If you have the time, you can reach out to a lot of influencers and see how many will do it for free. While if you have a good budget you can pay a few top influencers with a lot of followers and reach many more people. 

#5 Create a short live video:

One way to promote your YouTube video is by running a short live video. In the video, you mainly tell people that you published a new video and they would enjoy watching it. 

YouTube now lets you post updates such as stories and posts for the feed. Make sure you take advantage of these while promoting your videos. 

#6 Share it with your email list:

If you have a good list of subscribers, you can share it with them. This can drive a lot of views and at the same time nurture your audience. 

You can also add the link to the video to your email signature so that it goes out to everyone who signs up. 

#7 Optimize for search:

YouTube is not just a social network, but also a search engine. So, a promotion technique you can try is optimizing your videos with keywords. This will help your videos rank and generate even more views. 


These are the top promotion tactics you should be using on YouTube to drive more views, engagement, and sales. Give them a shot today and see which ones work best for you.