When your company faces a serious problem, you might be tempted to economize by making every single cut you can possibly think of. This often doesn’t work, however, because slashing marketing budgets often translates into consumers forgetting that your organization even exists. Companies that continued to promote during the Great Depression emerged from it stronger and took control of their respective fields. As these five reasons show, you should still work with your marketing crew no matter what might happen.
1. Some People Never Stop Consuming
According to one study, certain consumers won’t stop making purchases like they normally do even if an entire country ends up in crisis. That’s because they either have the economic resources to do so or they believe strongly in the idea that the best way to survive a crisis is by continuing on as normal. Skillful marketing departments can often reach both of these groups even if things have started to look pretty bleak otherwise.
2. Marketers Can Bolster Trust
There’s reason to believe that customers care more about reliability during a crisis than low price. When people buy a disposable product they often have to replace it quickly after they first got it. Over time, this makes their total cost higher than if they had purchased something more durable to begin with. By communicating these kinds of messages to your potential clients, you can continue to convert leads into sales even when there’s a fairly major economic downturn impacting them.
3. Brand Management Is Always Vital
When things get bad, you don’t want to risk the possibility that your brand might end up getting belittled by competitors. Working with a marketing expert who can put you in touch with a group that offers comprehensive brand monitoring services is the best way to ensure that this kind of thing doesn’t happen. Rumors spread very quickly online, so it’s important that you have some way of combating them. That’s especially true for established companies.
4. They Can Help You Endure Criticism
Public relations goes much further than just maintaining your brand. Marketing experts are actually an important part of crisis management since they offer your company a chance to respond to criticism and explain what’s really going on when bad news strikes. In some cases, this is another opportunity to increase trust while simultaneously downplaying any bad publicity a firm might have gotten through no fault of its own.
5. They Can Listen To What Your Clients Are Saying
Actionable information is always important, but it’s absolutely vital when your business is dealing with crisis conditions. Professional marketing specialists will monitor every social media channel they can find by leveraging the power of special tools designed to do so. That gives them an incredible degree of insight into what things your customers are actually concerned about. It’s easy to make mistakes when guessing at what elements of your business plan need improvement. By listening closely to complaints, these experts can be certain that they’re giving you the best possible advice.
No matter the crisis your business is facing, working with a marketing expert is one of the smartest ways to protect your business.