Growing an online business can seem impossible for a new small business owner, especially if you’re not acquainted with marketing. After all, between managing your employees, handling pay stubs, and growing your brick-and-mortar business, it might seem like you don’t have the time to implement new marketing strategies.
Whether you’re a new business owner or a seasoned veteran, no business can hope to survive without a sound digital marketing strategy. Luckily, there are a number of digital marketing strategies you can use to improve your user experience, draw in new customers, and keep your rankings on search engines high.
Here are some of the top strategies expected to dominate in 2019 that you can use for your budding business.
Optimize your content
While creating online content isn’t anything new, more digital marketing professionals are emphasizing the need for engaging and informative content. Paired with quality search engine optimization (SEO) strategies, you can have your content work double duty by offering sound information and getting your business higher rankings on Google.
As a small business owner, this simple addition to your website can put you a step ahead of the competition. Whether you’re appealing to consumers or other business, keep in mind that your blog content should be relevant to your website’s goal, product, or mission. Otherwise, you’ll just look like a keyword-stuffing spammer.
Don’t forget phones
Practically everyone has a smartphone nowadays. When you want to engage with your audience, you need to realize that not everyone will find your website on their home PC.
This is where phone compatibility becomes more than a strategy: it’s a necessity. More and more people will click away from a website that isn’t compatible with the screen on their smartphones. Some marketing analysts even claim that 50 percent of searches will be made on a phone’s voice search function by 2020.
When you want to appeal to new users, you have to think about the various modes they take to interact with your business online. Keep in mind that a phone’s screen is much smaller than their home computer. This forces your content team to create more striking titles in blog posts and email blasts, but it also means that you’ll have to make your website more easily navigable. Don’t be afraid to talk to a marketing specialist to get more information about smartphone utilization.
Perform experiments through feature flags
Even though certain aspects of digital marketing are tried and true — see above for SEO content — implementing a new strategy or product might not sit well with your consumers. This is where feature flags come in.
Feature flags are quickly becoming the best way to implement new features on your website. They enable your programmers to get product information and promotions out to your customers in a timely and effective manner. But these handy tools do so much more than schedule feature releases.
These tools also help you tech team target certain audiences. They can filter these audience members by location, time spent with the company, or highest spenders. They can also help you track user engagement in order to see how well a product or promotion is doing. These experiments and tiering efforts can help you better understand click-through rates, user engagement, and more. Should your new feature not perform as well as you hoped, it’s easy to go into your code, switch off the feature, and prevent any damage from being done.
Through feature flags, you’ll be able to achieve the best market data to help rudder your company’s vision in the right direction.
Take advantage of email marketing
Is email marketing dead? Definitely not. It becomes more and more popular and widespread day by day. So why not try it as a means of marketing?
Email marketing stands not only for writing and sending emails. A professional also needs to find email addresses, verify them to be sure all the messages will land into the Inbox, and only then send email campaigns, and track their performance.
Drip emails are the best solution in this case. They are a sequence of emails that land into the Inbox one by one depending on the recipients’ actions. They become really a rescue when it comes to time. They are:
- truly time-saving as you don’t have to send emails manually
- accessible from any PC as they go as a web application
- efforts-saving because many of them are presented in the form of a drag-n-drop builder which is really easy-to-use
- affordable as quite often they go as a part of a set of tools
- supportive when creating personalized emails
- useful as they provide detailed analysis of the campaign
Here’s an example of a drip campaign with triggers, delays, schedules, personalization variables, and many more:
The winner takes it all
Digital marketing is the thing that drives progress and to perform it wisely one needs to be patient and take advantage of every tip and trick. One advice is helpful but doing lots of them in combination is definitely a far better idea. Content and mobile optimization, feature flags and automated email drip campaigns are the key points to reach success.