- Marketing

3 Ways Link Building Is Changing in 2019

Online promotion is the best way for entrepreneurs to get ahead in this day and age, and search engine optimization (SEO) makes it easier to bring more eyes to your website when people search for related products and services on Google. One way to make SEO work for you is through link building, which is simply when other websites link back to yours.

Getting the right people to link back to your site increases traffic and lets Google know that people rely on your website to get what they need. However, there are certain tactics that you need to use to make it work for you. Here’s what you should know about current link building strategies.

Longer content

The length of the content you produce on your site is a sign of how important it is — in Google’s eyes, at least. Short blog posts and articles can be useful, but search engine crawlers (bots that scan web pages to help determine rankings) can easily interpret them as relevant for only a few days because there’s so little information.

This negatively affects how many links are able to bring people to your site, as the viewers can take a quick look at the entire piece and figure out if they need to read it. Quick and diminishing viewership can be a turnoff for the websites that link to your page, because they may experience less viewership as well, thus motivating them to pick someone else to help.

If you want to experience successful link building, then it’s best to have the link include long-form content, which is usually in the range of 1,800 to 2,000 words. The content can come in the form of a review of new products, an informational article of how your services can be used, or a comparison to how older products in your field compare to yours and how your options are superior.

It also helps to link to long-form content on a consistent basis, so that potential customers are always hanging around and the people who link back to you continue to do so.

Dependence on mobile

Our increasing reliance on the digital world to solve our problems and buy our favorite products can be linked to the changes in the devices that we use. It’s much easier to use our phones to take care of business now, whether that’s finding services or managing the websites that provide them. Mobile gadgets are a more reliable tool for getting traffic compared to desktops.

If you’re just starting a website for your business, then you need to optimize your links for mobile devices. Some information is easier to access on smartphones than on desktops, and vice versa. While you shouldn’t completely rule out laptops and similar-sized devices for link building, it’s best to focus on mobile if you want to bring as many eyes to your site as you intend. Visitors shouldn’t have any issues with accessing your links, so it may take some time designing them to fit mobile devices.

Guest posting

Since the internet makes it easier for people with similar interests and goals to find each other, using a website to promote your company can do great wonders for your success by letting you find other players in your field. You can use link building to create a positive relationship with similar companies by offering to write a blog post for them.

This process is known as guest posting, which involves linking your site in the post. It’s best to focus on quality over quantity in this case. Half a dozen long, informative posts per month will benefit both parties more than 30 short, cookie-cutter posts per month.

Guest posting helps both you and the hosting company in the long run, because both of you will see greater traffic. The posts bring more people to the other company’s site because they want to read more from them in the future, and the links bring more eyes to your site and get viewers interested in what you have to offer. If your posts do well enough, the other company will want to continue linking to your site, and they may consider guest posting for you in case you ever need new content.